![]() ![]() Discerning consumers are inclined to choose companies that deliver transparency while shunning those they view as indifferent to the environment. While most companies monitor and measure the CO 2 emissions of their production sites, customers are increasingly demanding visibility into the full carbon footprint of the individual products they purchase. ![]() The shift toward sustainable business practices is being driven by governments, consumers, investors, and even employees. The World Economic Forum has even called on business leaders to “ press the reset button on capitalism.” Managing the “Green Line” Many leaders see a green recovery as an opportunity to forge a better world by reducing dependency on fossil fuels and stemming global warming. While the world is in the grips of a pandemic, CEOs are devoting a new level of attention to a topic that is viewed by many as a more existential challenge than the coronavirus and has been neglected much too long: climate change.ĬOVID-19 has exposed the world’s vulnerability, but it also provides a shining example of how quickly countries can mobilize forces when faced with a global threat.Ī triumvirate of forces - ecological, economic and societal - are currently encouraging leaders across many industries to take action to make their businesses more sustainable.
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